Marketing helps businesses to connect with customers. Marketing trends keep on changing with time. Especially after the pandemic, there are a lot of changes in how marketing is done nowadays. This change is also seen in the real estate industry.
Now people view various properties online before purchasing. Brokers are offering virtual house tours to clients. There are many marketing ways you can think about in the real estate business. In this article, we will discuss the top marketing trends for the real estate business in 2023.
Here we present you some of the top marketing trends in real estate in 2023.
Video Marketing
Video marketing is at its peak in 2023. You can’t survive in the business without video marketing in 2023. Initially, Tiktok was ruling the charts in the short video category. But the emergence of Instagram reels and youtube shorts has increased the scope of video marketing.
The short video on Instagram reels, youtube shorts or Tiktok can boost your real estate business. People can know about your business and the properties you have and gain knowledge from you through these videos. It’s an important way to market your real estate business.
Social Media Marketing
Social media was initially introduced to connect people and help in building relationships. But in 2023 it has been a great marketing tool. Various businesses and brands have found a great way to connect with their potential customers through social media.
Some of the popular social media sites people used these days are Instagram, Facebook, Youtube etc. Any real estate business or real estate agent can create a social media account and page. You can then show your properties on these accounts through photographs and videos.
Short vertical photos and videos have been trending for real estate accounts in social media. You can try them and increase your business.
Virtual Tour of Properties
Virtual tour of properties has been on the rise in popularity. It gained momentum, especially after the pandemic. This was because people preferred viewing property online before finalizing it due to pandemic guidelines. People have now started preferring those listings online that have a virtual tour.
Virtual tours have now become very popular for high-end residential properties and commercial properties. Many real estate agents have also not started giving a 3D walk-through of the property.
Usage of Drone
The usage of drones has become quite popular these days to showcase property from different angles. The price of drones has been reduced a lot these days. Entry-level drone models are available at very low rates. Due to this real estate agents have started using a drone to take aerial photos and videos of the property and its surrounding.
SEO Strategy
SEO stands for search engine optimization which makes increases your online presence. By applying an SEO strategy you can make potential clients contact you. For this, you need to make use of relevant hashtags and keywords in blogs and social media.
Also, you can register your business online and use proper keywords to make it visible to people when they search for properties online. SEO is much needed in the real estate business in this new age.
Influencer Marketing
Influencers have been now treated as celebrities. People have a lot of trust in them due to the connection they develop with them. Brands all over the world are collaborating with influencers
You can use influencer marketing as a tool to promote your listings. A local influencer in your area can help you introduce to his audience. This will get you more leads and increase your overall sales.
Email Marketing
Email marketing is one of the most popular ways to market your services. It helps you to connect with your target audience and improve your leads and overall sales. You can also generate traffic on your site through email marketing.
In order to do email marketing you will first need to create an email list. This list consists of the email ids of your potential clients. Email marketing plays an important role in real estate marketing.
Digital Ad Campaign
People are now searching for homes online. Online home search was prevalent before also but it gained momentum after the pandemic. People are now even confirming property purchases online.
If you are into the real estate business you can’t miss out on taking advantage of this. You need to create a digital ad campaign where you can promote your real estate business and properties through FB Ads, Instagram Ads, YouTube Ads etc.
Personal Branding
Personal branding has been on the rise these days. Through personal branding, you can share your story with your target audience. If people connect with you and the knowledge you impart to them then it can be great marketing in itself.
The way you stay online, how you connect with the customer, the way you interact with customers, and the way you market yourself are all a part of personal branding. So start focusing on creating your personal brand in 2023.
Adapt to Technology
Due to the easy availability of loans, people now prefer buying a home at a young age. So if we consider today’s scenario, majority of the home buyers would be Millennials and Gen Z who have grown up with technology. To attract them you will have to make use of virtual tours, social media etc.
In addition to this, you need to focus on making the entire process of property purchase paperless. If you can make them buy property by paperless transactions i.e digital transactions then they will prefer you to other agents.
Interactive Content
Whether it’s your website or social media account your content has to be engaging. To make your content engaging you need to think of various creative ideas. In the real estate industry, you can make content engaging by using tools like a mortgage calculator and valuation tools in the content.
This is a nice way to engage your customer. In addition to this, you can also add interactive content like quizzes and interactive resources. This will generate more leads.
Conclusion
If you are looking for trending ideas to market your real estate business then this article is for you. We have listed here the top real estate marketing trends in 2023. Select those matching you and start marketing.
