Open houses are one of the unique marketing ways to generate leads in real estate. They are being organized by real estate agents for ages. But with the passage of time, there have been a lot of changes in the way the open house is being organized. In this article, we will understand some unique ways to host an open house that can get you leads.
Let’s go through some of the unique ideas for the open house: –
Choose the Right Timings and Day
Selection of proper timings and days for an open house is necessary. Otherwise, you won’t get enough attendees to the event. Majority of agents prefer to organize open houses on weekends. But weekends are not always perfect for open houses.
Sometimes it’s also advisable to organize an open house on weekdays. This is because family-friendly neighborhoods would be mostly occupied at weekends with family. So, they can attend such open houses on weekdays evening.
The time of the open house shall also be adjusted according to the property location. If a property has a beautiful city view, then organizing an evening open house will attract more buyers. So, choose the proper time for an open house.
Live Stream the Open House Event
The best way to get more audience to the open house is through live streaming. Take care that you do an open house when the property is full of people. This will create more interest in buyers. During the livestream don’t just show only one area of the house. But try to show as many areas of the property as possible. This will give a more clear view of the property to buyers.
Build Your Personal Brand through Open House
Personal branding is playing a big role in marketing these days. You can use open houses to create your own personal brand. People associate with you in a better manner when they relate with you and your brand. For this take the help of a marketing agency. Or else you can also use various real estate marketing tools available. With the help of which, you can create flyer templates, banners and real estate ads.
Follow-up is Must
Follow-up plays an important role in converting leads into sales. You will get many leads through open houses. But if timely follow-up of these leads is not conducted then it will go waste.
Try to take follow up on leads within 24 hours of the open house event. You can use CRM or various software to take timely follow-ups. Along with that also be active during the open house. Share your business card with clients showing interest in the property.
Highlight the Property’s Best Feature
If your property has some unique features then the buyers shall know about it. This will make them more interested in the property. You can highlight these features to buyers during the house property tour.
In addition to this, you can also describe these features in the online property description and also include it in marketing materials. All these attractive features shall be visible to clients. This will impress the clients.
Use Digital Marketing Ads
In today’s world, social media is playing a great role in marketing. The open house shall be marketed and advertised through social media ads. This will make your event reach a wider audience and ultimately more buyers will attend your open house. Social media ads targeting the postal code of the property can be undertaken to promote open houses.
Include Food and Entertainment
If you want to attract clients to the open house event then include food and entertainment. This can be a good factor to increase the attendance of clients. Moreover, majority of the open houses are just about property. Open houses with such fun elements as food and entertainment do better than others.
Invite Neighbors
Inviting neighbors of the property can be a great way to get leads. These neighbors may not be interested in the property. But they can surely bring some referrals from their friends and relatives. Moreover, it’s also a great way to introduce them to your services. So, in future, if they are planning to buy or sell the property then they will connect with you for help.
Associate with Other Agents
Collaboration with other agents is very much required in the real estate field. You may specialise in neighbourhood areas but presently don’t have any listings. You can connect with other agents and may hold their open house.
You can invite your clients to this property. Your clients will be able to see property listing which is not even yours.
Stay Focused on the Checklist
You can create a checklist of the tasks you need to perform before, during and after the open house event. This will help you a lot in staying organised and focused. Checklist creates a discipline in you.
This is because if you are running out of anything then you will be able to fix things with the help of a checklist.
Partner with Local Brands
Associating with brands is a great way to create hype about the open house event in the market. The brands will be able to create awareness of their products and you will get brand recognition. This type of collaboration will be creating fun for your clients.
Brands will also promote your open house on their social media pages. This will get you more audience to the event.
Make Use of Facebook and Instagram Stories
Story feature on social media platform is widely used these days to promote anything. You can promote the open house event on Facebook and Instagram stories. This will help you get a wider audience for your event.
Conclusion
An open house is a great way to attract new leads in the real estate field. Through this article, you have got various new ways to organize an open house. Start conducting open houses with these new ideas and see the change.
