Lead generation is a major part of the Real Estate Business. To buy and sell the properties you need to have a good amount of leads regularly. But with the emergence of the internet and digital technology, everything has now gone online.
As per the data released by the National Association of Realtors (NAR), around 97% of homebuyers now use the internet for new house searches in 2020. This makes it clear that real estate agents shall not limit their business to the offline world but also go online. With people relying on technology, real estate agents shall include digital marketing also in their marketing plan.
Here are some new ways that can be used to leverage real estate technology to generate leads.
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Promote Your Own Website Using Paid Ads
If you are into the real estate business and have your own website, then this strategy can help you to get more leads. You can run various types of ads like Fb ads, Instagram ads, and Google ads to promote your website. Take care that you include the CTA in this promotion that can direct the interested parties to contact you directly.
If you are a real estate agent and don’t have your own website then you can promote your broker agency’s website with your agent link. Your broker would have provided you with your page link and contact information, make use of it while promoting.
Make Use of Drones
You can make use of a drone device to capture images and videos of your properties. Many people in real estate have started making use of a drone to showcase their properties and you shall not be left behind. Through a drone, you can capture some rare parts of the property and also get an aerial view which is not possible without a drone.
The videos and pictures captured by drone give your clients a broader view of your property. Also, the client doesn’t have to visit the property necessarily if he has gone through drone shots of the property as it gives a detailed view. So it would be advisable to invest in a drone to increase the business.
Use a good CRM Program
A customer relationship program (CRM) can help you a lot in the real estate business. It makes you manage your leads in a better way. Through CRM software you can record your leads, as well as update the interactions with the prospects and do lot more tasks.
CRM software allows you to have a closer eye on the entire buy-sell process. It can also automate certain tasks of your real estate business. So you shall start using CRM software for your real estate business.
Get a QR Code on Your Business Card
Making your business updated with the technology is very much required in today’s time. One such technology which you can use in your real estate business is QR Code. Get a QR code for your business. This will help you to provide your contact information to others in an easy way.
People will now don’t require to note down your number or email id. You can share your contact details with prospects through a QR code. This QR code can also be printed on your business card. So by sharing your business card you also share your QR code. This will allow people to scan this and get access to your information.
Try Live Streaming Open Houses
Open Houses are a great way to promote your properties and get leads. You can leverage technology in the open houses by live streaming open houses on social media platforms. This will make your property reach a larger audience. This open house can give a broad view of the property to the audience without visiting the property.
Moreover, live streaming can attract someone from the audience to attend the next open house if they are willing to buy the property. This live stream doesn’t just attract leads from local and neighborhood areas. But even people from far areas who want to invest in property in your city can have an idea of the property by attending a live stream of the open house.
Use Social Media for Lead Generation
Social media is an important marketing tool in the new age of technology. You can use social media to generate leads for your real estate business. Various social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, Tiktok etc allow you to open a free account. Create a profile on these platforms and start devoting a regular time per week to promoting your business.
You can create videos explaining tips regarding buying and selling the property and upload them on Facebook and YouTube. Listings and blogs of properties can be shared on LinkedIn and Facebook. Instagram can be used to promote properties by uploading property pictures. By doing these small tasks on social media you can generate a lot of leads.
Start Using Email Marketing
Email marketing is an innovative new way to leverage real estate technology in the real estate business. The return on email marketing is quite high. To start email marketing you need to have a good database of email addresses.
You can use social media platforms and invite people to subscribe to your newsletter. Also, you can create a QR code for the subscription of newsletters. This QR can be displayed in open houses as well as online. Even the people you meet can be asked to subscribe to your newsletter.
You shall develop a habit of sending at least 1-2 newsletters per month. This newsletter will have information about market trends, success stories of the customers, review by customers etc.
Prepare a Local SEO Strategy
Location plays an important role in the real estate business. You can target the local community by implementing a local SEO strategy. This strategy focus to rank your website or online registered business on local search terms like “homes near me”, “real estate agent near me” etc. In this way, you can get a lot of leads online. This can be done by optimizing Google profile and generating positive reviews on Facebook, Google etc.
Conclusion
If you are bored with the old ways to generate leads in the real estate business, then this article is just for you. It gives you a brief about some innovative and new ways you can use to generate leads for your real estate business. There are many ways explained above but you can implement the best that suits you.
