Christmas holidays are the toughest time for the real estate business. People of America during these times would prefer to be in their houses to enjoy the Christmas holidays and avoid going out. Moreover, also this is the time for snowfall in the country so fewer people takes interest in buying properties.
So real estate businesses need to create a proper marketing plan that can encourage people to buy and sell properties during this time. This will enhance their business and get more leads. Let’s understand some real estate marketing ideas which can be applied during Christmas to get more clients in the coming 2023.
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Create a Christmas Themed Marketing Campaign
A real estate agent shall try to take the advantage of Christmas season to boost their sales. Christmas time is the perfect time to get in touch with past clients and prospects and promote the business to them. This Christmas-themed marketing campaign could be a good advertising idea for real estate agents.
You can show the Christmas spirit in a variety of things. You can decorate your office, and add visual Christmas elements on social media channels, emails etc. People shall be attracted to interact with you by seeing Christmas-related stuff and this can help you to generate leads.
Participate in Your Local Community’s Christmas Event
Local community events are on the rise during Christmas. You can be a part of these events and show support to the local communities. This allows you to sponsor these events and thereby spread your brand awareness among the event attendees.
You can participate in the local community Christmas events in the following ways:-
- Giveaways
Giveaways are a good way to thank your community. You can do this by giving a holiday voucher, dinner voucher, gift card etc. Due to this, your community members feel quite grateful. - Organizing Contests
Many companies organize contests during festivals to spread brand awareness and get customers. This encourages the festival spirit. Through this contest, you can encourage youth as well as old people to participate as all like to participate in contests and win prizes. This contest can be run online or offline. - Collect Donations for a Charity
Christmas is a great time to promote charity and donations. You can either sponsor the event and collect the donations for a charity Or else you can donate to the local charitable foundation on your own. You can also get in touch with some organization that is already doing this kind of activity. You can help them and market it. As your brand’s name is involved in this, people will also acknowledge your brand for its kind work.
Host a Home Decoration Contest
A great way to engage with the local community in the real estate practice is by organizing a home decoration contest. This can be done on social networking sites like Facebook. You can use the Facebook page of your real estate company for the same.
You can invite participants to post pictures of their Christmas home decorations on the Facebook page. Let people vote for the best. Then while presenting the award to the winner, do take your picture with the winner and also get this published in local newspapers.
Decorate Listed Properties with Festive Lights
Your unoccupied properties can be made more attractive during the Christmas season. These properties can be decorated with festive lights and decorations. You can take photographs of this decorated property and post them on your listings on various websites.
This can encourage people to view your properties and can even close the deal. Also, you can create high-resolution videos of these decorated properties so that people can view them on their mobile devices.
Publish Holiday-Themed Blogs
Content marketing is a great way to reach out to your clients and prospects. Christmas holiday is the perfect time to engage people with your real estate tips. You can share various real estate-related advice with people through your website blog. Through this blog, you can also share information about local real estate events as well as encourage clients and prospects to ask any questions about real estate.
Local Community Guide
Your local community is very strong. Try helping them this Christmas by providing a complete holiday guide. List out all the local holiday events. Also, provide details about local holiday charities. Share these details with your local community and they will recognize you as a local community expert.
Plan a Holiday Open House at your listed Property
You can decorate your listed unoccupied property and organize an open house in the same during the Christmas holidays. This will attract a lot of people to visit the property through the open house event. In this way, your property gets promoted and can even get a potential buyer.
Organize Renovation Pictures Contest
The renovation Pictures contest is a different idea in real estate marketing. You can organize a contest on your Facebook where your clients as well as other people can post pictures of their renovated properties. They can use before-after pictures to highlight the differences.
Owners of these renovated properties are proud of this change as well as the general public would also love to see the change in the property after the renovation. People can be asked to vote for these photos on Facebook. Choose the one who gets the maximum votes and offer them a gift. This Christmas marketing idea will help you to generate brand awareness.
Provide Winter Related Property Care Advice
Property owners face a lot of issues during winter. Pipeline issues, water leakages, heating, and insulation problems are some real issues faced by property owners during the winter season. The care of the same can be taken as a marketing idea.
You can provide property care advice to your clients. This can be done by posting a blog on your website or through an email to your subscribers. You can provide them with tips on dealing with property problems in winter.
Conclusion
Christmas is a great way to attract clients and have a blast of leads in the coming New Year 2023. You can select any of the above-listed ideas and can work on getting more clients. Christmas is the biggest festival in the country and you shall not miss the opportunity.
