In today’s digital era, every business is using content marketing to promote their business and get leads. This is because it helps in building a relationship with the consumer and creating a brand value. Content marketing produces more results than the traditional marketing does.
Content marketing can also be applied to real estate to generate more business. This article will guide you on how can you use content marketing in the field of real estate.
.
What is Content Marketing?
Content marketing is one type of marketing which focuses on creating and sharing relevant content in the form of a picture, video, podcast etc. for the target audience. This doesn’t directly promote the brand but focuses on brand awareness which urges the customer to take interest in your product.
Importance of Content Marketing in Real Estate
Content Marketing plays an important role in real estate. Let’s understand its importance.
Generate More Qualified Leads
Content marketing helps a lot with lead generation in real estate. Buyers nowadays search a lot online before buying a property. If you are producing good content then you can stand out among your competitors and attract more buyers.
You shall produce such content that helps the potential clients and answer their concerns. Moreover, the content creation shall be consistent and relevant.
Increases Brand Awareness
Content marketing plays an important role in creating brand awareness for a real estate firm. If you can create content which brings value to the customer and can engage them with your content, then this will help your brand to stand out in the competition.
Helps You Get Organic Traffic through SEO
SEO plays an important role in bringing organic traffic to your website. This can be done by creating content that is liked by your customers. You can publish blogs and videos on your website. If people like your content and they get to engage with it then your content will rank in Google searches and ultimately increase the traffic on your website.
Build Credibility
This plays an important role in content marketing. You can build your credibility in the real estate business by creating content that is useful to the audience and answers their concerns. In this way, they will be able to trust you and connect with you for property deals.
Steps For Effective Content Marketing in Real Estate
Decide what Your Target Audience wants to hear
You first decide who your target audience is and then start your content planning. Your client can be buyers as well as sellers of property. So first decide your target audience.
After deciding your target audience you need to figure out what they want to hear from you. You can know about this by knowing what they generally search on Google. Google Keyword planner can help you in knowing the top searches by your potential audience in the month.
While you search on Google then you get a variety of questions in the section “People Also Ask”. This can also help you in knowing what your target audience wants.
Provide Content What They Need
In the previous step, you have figured out what your target audience is looking for. Now is the time to plan the content accordingly. You need to create content regarding what your audience needs.
Bring Content to them
Now as you have figured out what is the topic of your content, it’s time to bring the content in front of the audience. You can bring the content in front of your target audience in various forms like real estate website, social media platforms, paid ads, blogs, and emails
Content Marketing Ideas for Real Estate Agents
Written Content
Written content can be in a variety of forms like a blog post, news article, tutorial, newsletter, social media post etc. But you may not know what to write about. So here is a list of ideas for written content.
Brand Story
Your brand story can be the best way to start writing content. You can cover the entire story behind you as an agent or company. You can share what made you take interest in real estate, how long you are in the industry, who works with you etc.
Customer Stories
Your customer stories provide the best marketing. Select one of the recently closed deals. Ask the customer if he/she would like to share their experience. Record their experience, their entire process of the deal, the struggle they faced at the initial stage etc and publish it.
Industry News
The best way to connect with the customer is by sharing industry news. Search for the latest news and updates in the real estate industry and write about the same. Various studies and statistics are available about the real estate industry. Write about the same in a manner that interests the buyer and seller.
Customer Questions
Prepare a list of questions that are frequently asked by the customers. Answer all the questions in the FAQ section of your website.
Buyers Concerns
The buyer of the property has several concerns, like which properties are available, what is the price, which is the best broker for a home loan, what is the interest rate for the loan etc. You can address all these concerns by writing a blog or a series of social media posts.
Tips for Sellers
It’s not only buyers who are looking for advice but even sellers have many questions. You can help sellers on advising how they shall prepare to sell their homes. You can also discuss various aspects of selling like home improvement, appraisals, pricing etc.
Video Content
Videos play an important role in content strategy. Let’s understand how you can use video in content marketing.
- You can create property tours of the homes. This will help the client to know the property in a better manner.
- Create videos of the neighborhood of the properties. It makes the buyer aware of the surroundings and area of the property.
- Interview happy customers after taking their permission.
- You can also record videos interviewing your staff members. They can mention about how they work, what you offer to clients etc.
Photo and Graphic Content
Here is picture content that you can post:-
- You can take property photos featuring the property from different angles.
- You can also take snaps of your staff members celebrating various festivals and events.
- Take pictures of popular places in the neighborhood. This includes schools, hospitals, hotels, historic places etc.
- You can also prepare infographics featuring various stats on the real estate industry
Conclusion
After going through this article you have got complete idea about how can you start content marketing journey for your real estate business. So don’t wait much. Start planning, creating and circulating your content.
