The consumption of videos has increased a lot in this new age of the internet. Around 3.37
billion internet users consumed video content in 2022. This is the reason that video marketing
seems to be the most effective tool to promote business and generate leads.
Video Marketing can be used in Real Estate too. The videos of properties can attract buyers to
buy the property. A variety of real estate videos can be made like home tours, listing videos,
expert tips videos etc. to attract customers and generate business.
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Benefits of Real Estate Video Marketing
Before understanding what kind of videos can be made by a real estate agent, first, let’s
understand how real estate video marketing can benefit you as a real estate agent.
- Helps in Generating Leads
People get more attracted to video promotions rather than promotions in any other form. You can use your videos in social media ads, upload them on your website, post and share them on social media accounts and attract more customers. - Provide More Information About Your Property
Videos help to provide more information about your properties. You can include all information about the property like floor plan, location, room size etc. in the video. - Creates a Personal Connection
If you are in the real estate business then majorly you will have Millennials as your potential clients. They make use of the internet to buy home. You can create videos with a personal touch and this will help to create a personal connection between you and your client. - Save Time and Effort
Time matters a lot in the real estate business as you have to handle a lot of tasks single-handedly. Real Estate videos help the agent save a lot of time as now you don’t have to show the property repeated times to uninterested buyers. And you can focus only on interested buyers. - Get a Higher Price of Property
By using real estate video marketing you can highlight the features of your properties. This distinguishes you from your competitor and helps to sell the property at higher rates.
Best Real Estate Video Marketing Ideas for Agents
Drone Tour Video
Drones have become more popular today as they capture shots and give views that the camera can’t do. With the help of overhead shots, you can give the viewers a wider view of the property. It also shows the view of the property from different angles and neighborhoods.
Property Listing Video
Property Listing Video can be very effective than just a normal listing with texts and images. You can create a nice video of the property with shots taken from different angles, showcasing the garden area, neighborhood area etc. This will attract more customers.
You can also create a video where you are giving a home tour of the property along with the amenities provided. This will help you to connect with potential clients with a personal touch and help you get more leads.
About Me Video
An About Me video of a real estate agent is one of the best ways to create a connection with a potential client. This type of video gives a clear idea about who you are and helps the clients to decide whether they would like to do business with you or not. In this video, you can include information like your background, education, number of clients dealt with, expertise, strength etc.
Client Testimonial
Client Testimonial is a great way to market your service and prove that you are good enough to work with. Clients through the testimonial can share their personal experiences as well as the struggle they went through in purchasing the property. If you don’t have any video footage of the clients then you can also use the written reviews and create a video which features some positive feedback.
Neighborhood Video
When it comes to real estate marketing videos, neighborhood video plays an important role to showcase your property. This works as a big selling point. When a customer buys the property he is also interested in knowing whether the property is in a safe area or not, what kind of amenities are offered in the neighborhood, which schools are there in the area etc.
You shall take care while shooting the neighborhood video. It shall be shot during busy days so that it can also capture the liveliness of the city.
Real Estate Advice Videos
Your potential clients may not be very well aware of the minor details of buying the property. You can help them by creating advice videos. If this kind of video helps them then they will approach you for buying the property.
Some of the topics you can cover in real estate advice videos:-
- Ways to find the cheapest property
- Perfect time to buy a new property
- How to avoid property scams?
- Mistakes property buyers and sellers make
Real Estate Market Information Video
One of the best ways to create a connection with customers is by giving them real estate market updates. The real estate market keeps on changing regularly. If you can create videos that update the customers about the real estate market changes then it builds trust in the eyes of customers.
You can create such videos on the following topics:-
- Real Estate Trends
- Real Estate Opportunities
- Update about Construction Laws
- Changes in Property Loan interest rates
Property Sale Announcement Video
Property sale announcement videos help to know your customers and what kind of properties you represent. You can get direct leads from clients who are planning to buy similar properties as they will approach you after seeing such videos. You can share such videos on social media platforms so that potential clients who want to buy the property can directly connect with you.
Just Sold Video
Just Sold videos can showcase the properties you recently sold and hence it works like the portfolio. Customers will look at the work done by you and contact you if they are planning to buy similar property to what you deal in.
Live Q&A Sessions
If you don’t have enough time to spare for video creation then you can also conduct a live Q&A session. This live video session can be conducted on sites like Instagram, Facebook, Youtube and Linkedin. In this session, you can allow people to ask you questions related to real estate and you can answer their concerns.
Conclusion
Video Marketing has great potential in the real estate business. If you are a real estate agent then this article has given you a variety of ideas for real estate video marketing. You can choose the best as per your need and start boosting sales through video marketing.
